Media Arts Lab
Apple Music launched a new campaign at the end of September 2017. It showcases the logo morphing into different identities that reflect artists, albums, playlists, and genres.
360° CAMPAIGN, OOH, COMMERCIAL
Our Role
We worked with the brand to form a concept and execute it in a new and exciting way. Reflecting the diversity within the app and music, the campaign is full of life.
We concepted different notes in-house and then worked with BUCK to finalize and animate all of the notes in the campaign.
Select Artists
Drake
Sia
Demi Lovato
Kendrick Lamar
Bob Dylan
Eminem
Select Albums
Arcade Fire – Everything Now
Halsey – Hopeless Fountain Kingdom
Kesha – Rainbow
Flume – Skin
Lorde – Melodrama
Metallica – Master of Puppets
Original Content
Carpool Karaoke
Up Next
Playlists
Mood
The A-List: Dance
Beats 1 Radio
The A-List: French Pop
Dance Radio
New Wave Radio